Sumi Perera, “Typeface [Everyday Encounters]”

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Etched, aquatinted zinc plate as cover for the Box holding four mini books

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Box (opened) and four mini books and spines

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Inside page

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More inside pages with logos

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Covers and more inside pages of mini books

 

Artist: Sumi Perera (Surrey, U.K.)

Title: Typeface [Everyday Encounters] (2012)

Medium/technique(s): Open bite acid etching, aquatint, embossed, stitched, and inkjet printing on transparent paper 80g. Plate on the cover of the box = etched, aquatinted zinc plate

Edition size: 3

Number of pages: 80 (four mini books, each 20 pages)

Dimensions, open: 15 x 12 x 1 cm (each book)

Dimensions, closed: 21 x 14 x 13 cm (box)

 

Artist statement:

TYPEFACE is part of a series of artist books addressing the subliminal influences of typeface, fonts and logos in our daily lives.

Originally designed for an exhibition titled EVERYDAY ENCOUNTERS at the William Morris Gallery in Walthamstow, London, it draws upon Morris’ thoughts and writings. This Victorian aesthetic of cramming many design motifs as possible was seen within the Kelmscott Press that he founded and his own incunabula. The crowded layout makes the readability difficult for the contemporary reader. The embossed transparent pages allow multiple layouts to crosslink and produce a combined effect, reflecting the conscious, subconscious and unconscious effect that the ubiquitous nature of typography and logos, impose on us. Quotes by Morris and other typographers are superimposed upon some pages.

Like much of Perera’s work, the final editorial control of the piece is handed over to the reader. The four books can be re-arranged and read in any order and may be inverted and read in either direction. There is no definite beginning nor end, the narrative is left loose to be directed by the reader